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The enamel on your babies milk teeth is more susceptible to attack.
So our dental experts have come up with a special formula that’s not only tough on decay, but also less abrasive than regular toothpastes. It also contains the appropriate amount of fluoride for babies as well as coming in a gentle mint ‘baby-friendly flavour’.
Milk teeth aren’t practice teeth, so taking care of them means you are helping to ensure that, when the time comes, children's big teeth (waiting in the gums) come through straight, healthy and strong - ready to create that all important grown-up smile.